Dustin Deling

The Minnesota Star Tribune | Minneapolis, MN

• Own strategic and budget oversight for 100+ paid media accounts totaling $9.5M in spend, translating business objectives into channel strategy, pacing, and portfolio-level optimization.
• Direct a team of 7 SEM and SEO specialists, providing strategic guidance, mentorship, and performance governance across a matrixed organization.
• Hired a new SEO Lead and revamped the service offering, driving 40% YoY revenue growth.
• Built a business economics discovery framework and conversion tracking methodology that connects ad spend directly to real revenue and margin, not just platform-reported leads.

NordicClick | Minnetonka, MN

• Restructured a winery client's Google Ads campaigns around a Target ROAS model tied to onsite Winery Visit conversions, doubling tasting room visits YoY and increasing tracked revenue by 95% YoY. [View Case Study]
• Directed cross-functional teams through planning and execution of marketing initiatives, ensuring alignment with business goals and timelines.

Shift7, Merkle Company | Chicago, IL

• Launched an Adobe Target proof of concept pilot to enable personalization and continuous optimization, resulting in a 44% increase in website engagement.
• Successfully planned and executed the first mobile app analytics implementation using Adobe Analytics, enabling end-to-end user behavior tracking.

DecksDirect | Plymouth, MN

• Led Google Shopping feed integration, generating $150,000 in incremental weekly revenue.
• Directed SEO strategy that achieved number one market share for decking-related search terms, outperforming The Home Depot, Lowe's, and Menards, and produced the most page-one keyword rankings in company history.
• Directed end-to-end digital marketing strategy, providing strategic direction and coaching to internal team members and agency partners across the full customer journey.

Windmill Strategy | Minneapolis, MN

• Created A/B testing plan for Facebook ads improving conversions by 28%.

Voro Digital | Minneapolis, MN

• Improved Paid Search measurement with call tracking resulting in 1,699% ROAS for new patients. [View Case Study]
• Increased a client's monthly organic traffic by 162%. [View Case Study]
• Led and mentored a team of 5 planners and analysts.

Modern Climate | Minneapolis, MN

• Led cross-functional teams through the planning and execution of digital marketing campaigns end-to-end.

PARQA Marketing | Minneapolis, MN

• Directed the paid campaign to increase awareness for Cargill's Nutrena brand resulting in 285,652 brand impressions and 3,616 visits with a conversion rate of 22.7%.
• Launched new salary guides to provide thought leadership lead magnet which resulted in 171 incremental leads with a conversion rate of 38%.
• Concurrently ran freelance marketing (The Local Demand) for Core Exteriors, driving $1.5M in first-year revenue with YoY growth over the following two years.

Perrill | Minnetonka, MN

• Served as sole SEO strategist and account manager for a portfolio of up to 20 clients, driving optimizations and translating performance data into clear, client-friendly reporting.

Revo Brand Group | Plymouth, MN

• Grew 50 Campfires' monthly reach to over 3 million by executing social strategy across Pinterest, Instagram, and Twitter while authoring 50+ SEO-driven articles on trending outdoor topics.