Core Capabilities
Built on a decade of omnichannel media governance, financial optimization, and cross-functional leadership.
Paid Media & SEM Scale
Expertise in managing multi-million dollar portfolios ($9.5M+)[cite: 1], aligning channel strategy, pacing, and portfolio-level optimization for max ROAS[cite: 1].
Matrixed Leadership
Directing cross-functional teams, agency partners, and executive stakeholders without direct authority to ensure smooth operational execution.
Analytics & Architecture
Deep proficiency in GA4, Adobe Analytics, Adobe Target, Looker Studio[cite: 1], and advanced measurement frameworks that tie ad spend directly to real business revenue.