Case studies
Results from real accounts.
A few examples from my work in paid search, SEO and measurement. Client names are shared when public.
1,699% ROAS for new patients
What I did: Improved paid search measurement with call tracking.
Result: 1,699% ROAS for new patients.
Doubled tasting room visits
What I did: Restructured Google Ads around a Target ROAS model tied to onsite winery visit conversions.
Result: Tasting room visits doubled year over year, and tracked revenue grew 95% year over year.
$1.5M in first year revenue
What I did: Built the full acquisition funnel from the ground up: website, SEO, paid search and lead generation.
Result: $1.5M in first year revenue, with continued year over year growth over the next three years.
$150,000 in added weekly revenue
What I did: Led the Google Shopping feed integration.
Result: $150,000 in incremental weekly revenue. SEO work also reached the number one market share for decking related search terms, ahead of The Home Depot, Lowe's and Menards.
28% conversion lift
What I did: Created an A/B testing plan for Facebook ads.
Result: Conversions improved by 28%.
171 leads at a 38% conversion rate
What I did: Ran a thought leadership lead generation campaign.
Result: 171 incremental leads at a 38% conversion rate.
What an audit report looks like
Every report follows the same layout so it is easy to act on:
- Summary: the three biggest opportunities and the likely impact of each
- Tracking and measurement: what is counted, what is missing, and what to fix
- Wasted spend: search terms, placements and settings that cost money without results
- Bidding and automation: what your strategies are optimizing for, and whether that matches your goals
- Structure, ads and landing pages: findings with screenshots
- Prioritized fix list: every action ranked by impact and effort
I will add anonymized audit examples here as I complete them.
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