Portfolio Leadership
Proven track record directing 100+ active account portfolios, optimizing campaign architecture, and managing substantial annual ad budgets.
Unit Economics & ROAS
Eliminating budget leakage through strict alignment between customer acquisition cost (CAC), lifetime value (LTV), and margin-focused bidding strategies.
Tracking & Attribution
Designing advanced analytics setups across GA4, Google Tag Manager, server-side tracking, and CRM integrations for accurate revenue attribution.