Paid Media Leader & Growth Strategist

Scaling Revenue Through Data-Driven Media Strategy.

With 12 years directing SEM, SEO, Paid Social, and CRM programs, I bridge the gap between rigorous analytics and high-impact execution. Currently overseeing $9.5M+ in annual spend and leading high-performing media teams.

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Dustin Deling
Targeted Executive Candidacy

Applying for the Optum Media Strategy Lead Role?

Review my direct-match qualifications, matrixed governance experience, and leadership portfolio.

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Core Capabilities

Built on over a decade of omnichannel media governance, financial optimization, and matrixed leadership.

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Paid Media & SEM Scale

Direct strategic and budget oversight for 100+ paid media accounts totaling $9.5M+ in spend, translating business objectives into channel pacing and portfolio-level optimization.
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Matrixed Leadership

Directing cross-functional specialists, agency partners, and executive stakeholders without direct authority to ensure smooth operational execution and governance.
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Analytics & Architecture

Deep proficiency in GA4, Adobe Analytics, Adobe Target, Looker Studio, and advanced measurement frameworks that connect ad spend directly to real business revenue.